What Is Pay Per Click?

Pay-Per-Click, or PPC as it is commonly referred to, is an advertising model used on search engines, advertising networks, and content Web sites or blogs, where advertisers only pay when a user actually
clicks on an ad to visit the advertisers Web site.

Pay Per Click advertising is a form of search engine marketing requiring advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. Using this technique, you pay to have your site appear in the “sponsored listings” section of search engines like Google or Yahoo!.

You’ll pay for each click that you get through these ads, hence the name “Pay Per Click.”